IGN is the biggest game portal in the world and is present in Brazil since February of 2015. Every single day, IGN Brazil is consolidated as the most important channel of the segment, with more than 11,5 million of page views and 3 million of unique visitors. The slogan of IGN Brazil is “To make Brazil play more”.
In January of 2016, the first IGN Game Jam was hosted, a championship of games creation in just 48 hours. The goal of the event was the development of simple and funny games, based on a theme offered by the organizers. To promote the event, there were two challenges to be beaten: the period chosen for the beggining of the promotion (end of December) and the short deadline of execution (less than a month).
Press Intelligence Project. To overcome the short deadline of the event promotion, GamePlan used its market knowledge and its networking to map and contact professionals and journalists of technology and games areas. Besides that, were contacted information vehicles of other areas, such as market and hard news.
IGN Brazil was theme of reports both in specialized vehicles of games and technology, and in big communication vehicles. More than 15 on-line vehicles of games and technology area published features about the portal.
Besides that, thanks to GamePlan expertise, IGN Brazil was subject of major news in two great Brazilian communication vehicles: Rede Globo and GloboNews. On Rede Globo, the biggest television network of Brazil, IGN Game Jam was presented in a report of Jornal Nacional, the most watched newscast in the country. On GloboNews, the biggest Brazilian channel dedicated to hard news, the report about IGN Brazil showed the relevance and the growth of games market in Brazil.