Qualcomm Technologies Inc. is the company behind lots of technologies integrated inside your smartphone: 3G, 4G and the semiconductors probably were made and designed by Qualcomm.
Create new and shiny content for their blog devoted to app developers in Brazil and Mexico. And then Qualcomm hired Henrique Martin, Gameplan’s Chief Content Officer, to lead this content project with their own design/social media agency.
We created special and carefully crafted content for their “Desenvolvedores Qualcomm” blog, including technology tutorials, app case study analysis related to Brazilian and Latin American developers, new smartphone launches and video cases about those new phones. Gameplan also handled the content localization for Spanish, since it was a bilingual site, and translation from English posts from the international blog to portuguese and spanish as well.
One of the goals of this project was to increase awareness among developers to use Qualcomm technologies in their apps. The blog managed to do that in a clear and simple language.